The Lorax Tops Weekend Box Office
The big-screen adaptation of Dr. Seuss‘ classic children’s book The Lorax brought in big bucks this weekend at the box office.
Largely aided by a 3D release, the film update of the 1971 Seuss classic easily became 2012’s highest-debuting flick.
Earning $17.4 million on Friday alone, The Lorax had the best opening day ever for a Dr. Seuss film, exceeding the day one take of 2000’s How the Grinch Stole Christmas ($15.6 million). If early estimates hold, the film is projected to have the best opening ever for a non-sequel animated film.
The teen party thriller Project X debuted in second place this weekend, earning a $20.8 million take, which far exceeds the $12 million budget for the flick, shot over five weeks in L.A. and presented in home video format.
Rounding out this weekend’s top five movies were Roselyn Sanchez’s Act of Valor ($13.7 million), the Ryan Reynolds–Denzel Washington thriller Safe House ($7.2 million) and Tyler Perry‘s Good Deeds ($7 million).