Adele’s “Someone Like You,” hit No. 1 on iTunes
Beyoncé‘s surprise pregnancy reveal wasn’t the only bump to show up this week. A number of artists also got an expected iTunes VMA bump, as their singles shot up the iTunes digital charts in the wake of their performances on the record-setting broadcast.
The biggest leap was made by Adele, whose second single, “Someone Like You,” shot right up to #1 on the tally in the wake of her dramatic appearance on the broadcast, a rise of 441 percent. The song was not even in the top 10 when iTunes released the charts for the week ending August 22. Though iTunes does not release sales figures, there was clearly some serious online purchasing that went on, in addition to a major flood of Twitter traffic caused by the VMAs.
Among the other beneficiaries were Lady Gaga, whose Jo Calderone-fueled take on “Yoü and I” pushed that song back into the top 10 to #4 as of Thursday (September 1). And, after dropping Tha Carter IV at midnight on Sunday, Lil Wayne was all over, with “Mirror” moving into the #5 position, “Blunt Blowin’ ” at #13, “MegaMan” at #23 and “How to Love” at #15.