Superhero Summer Has Been A Bust

Why aren’t the superheroes delivering audiences this summer?

Dropping more than 65 percent in its second weekend from an inauspicious $52.3 million premiere, Warner’s DC Comics-based “Green Lantern” proved that moviegoers’ appetites for superhero fare has mortal limits. (Though Warner is already developing a sequel.)

Thor” fared much better, but it’s not the hit other Marvel properties have been. Same for the reboot of “X-Men.”

In fact, none of the superhero franchises this tentpole season have fared anything like the model that inspired them: the gargantuan hit that was “Iron Man,” whose sequel did even better. ($585.2 Million in Global BO)



Posted on July 2, 2011, in Hollywood Buzz. Bookmark the permalink. Leave a comment.

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