Superhero Summer Has Been A Bust
Why aren’t the superheroes delivering audiences this summer?
Dropping more than 65 percent in its second weekend from an inauspicious $52.3 million premiere, Warner’s DC Comics-based “Green Lantern” proved that moviegoers’ appetites for superhero fare has mortal limits. (Though Warner is already developing a sequel.)
“Thor” fared much better, but it’s not the hit other Marvel properties have been. Same for the reboot of “X-Men.”
In fact, none of the superhero franchises this tentpole season have fared anything like the model that inspired them: the gargantuan hit that was “Iron Man,” whose sequel did even better. ($585.2 Million in Global BO)